Commissioning B-Roll Only: Give Creators a Shot List Your Editor Can Use
Brief complete actions, shot IDs, framing, and file delivery before pricing a B-roll commission. Includes a shot-list example and creator email.
You need product close-ups, an opening action, and a clear demonstration. The creator delivers a fast edited video with music, leaving little the editor can reuse. When commissioning B-roll—supporting footage for an edit—specify each shot’s purpose, complete action, start and end state, and file delivery.
Tell the creator what each shot needs to explain
Connect the request to its use: an opening mechanism needs the full opening action; a material detail needs a steady close-up. Have the editor confirm those needs before the creator assesses feasibility and pricing. Agree on quantity, on-camera appearances, location, props, and revision scope before booking.
OneCrew helps teams manage creator information and collaboration email. Keep the shot-list link, product model, version, and approval owner in the creator’s record. Anyone checking it later can distinguish a request under discussion from the scope both sides accepted.
Give every complete action a shot ID
This pump-bottle example shows the level of detail, not a standard quantity or duration for every order.
| ID and purpose | Start-to-finish action | Acceptance check |
|---|---|---|
| B01: packaging detail | Hold the full bottle in frame with a stable finish | The specified information is clear and not hidden by glare |
| B02: dispensing | Begin before the hand touches the pump; complete the press and hold | Both the finger and pump movement are visible |
| B03: use detail | Complete the agreed action according to product instructions | No missing action or substituted model |
Ask the editor to specify how much footage to leave before and after the action. Include framing, frame rate, lighting references, and the focus target where relevant. If slow motion is intended, confirm capture and editing requirements rather than asking vaguely for “more slow shots.”
Define how the footage will arrive
Agree on separate clips versus continuous recording files, whether to retain location sound, and which versions should have no music or captions. Filenames should map back to shot IDs. B-roll describes a shot’s role; raw footage describes a delivery form. Neither term settles the other.
If the order is already complete and you are asking for additional source files, use the separate process for additional raw-footage scope and fees. This checklist belongs before a new commission is priced. Confirm the intended advertising, website, or other usage at the same time.
Review existing correspondence in OneCrew and prepare a draft covering only unresolved details. After the creator replies, update the agreed version. At delivery, track receipt, review, and missing items separately instead of treating a download link as complete acceptance.
This commission covers B01–B03 in shot list v3 for our later edit. Please confirm the actions, framing, footage before and after each action, separate-file delivery, price, and timing. Before the main shoot, we’d like to confirm that the B02 framing can show both the hand and pump.
Review whether the editor can use each shot
Open every file and check its ID, product, full action, clarity, and agreed sound version. Identify exactly where an action is missing or how a shot differs from the stated purpose. Refer to the shot ID and approved list version so the creator can assess the correction.
Begin by adding your next commission’s three most important shots and the editor-approved list to OneCrew. Prepare the quote request from that record, with a clear answer to what will be filmed and what will be delivered.
