KOL Operations
Repeat One Creator or Try Several? How to Allocate a Test Budget
Compare repeat collaborations and new creators against the question this round must answer. Check full costs, evidence and team capacity before allocating spend.
KOL Operations
KOL Operations
预算给一位达人多次合作，还是分给多位达人？
从素材与账号发布目标出发，比较重复合作和新增候选的价值、完整成本及跟进容量，再决定本轮预算分配。
KOL Operations
Need Landscape and Vertical Creator Videos? Plan Both Before Filming
Define both aspect ratios, check essential actions in each frame and agree whether to reframe or film separately. Includes a two-version delivery checklist.
KOL Operations
同一条达人视频要横版和竖版，开拍前怎样约清楚？
先写清两种画幅的用途、构图与交付，再确认重新构图还是分别拍摄。附版本清单和开拍确认邮件。
KOL Operations
How to Brief Creators With Reference Videos Without Asking for a Copy
Specify which structure or filming technique a reference illustrates, then agree an original concept. Includes a reference-note template and review steps.
KOL Operations
给达人发参考视频，怎样说清借鉴哪里？
把参考片拆成结构、表达和具体素材，说明借鉴哪里，再确认新的台词与镜头方案。附参考说明和反馈方法。
KOL Operations
How to Decline an Inbound Creator Pitch Clearly and Respectfully
Distinguish a declined pitch, a genuine deferral and a request for missing information. Use clear replies and record the next step for the team.
KOL Operations
这次不合作，品牌怎样回复主动来信的达人？
区分本轮不推进、暂缓与补充资料，写清实际结论和下一步。附品牌回复模板，避免用模糊承诺延长无效沟通。
KOL Operations
Can’t Open a Creator’s Portfolio? Ask for the Right Link
Separate access problems from creator suitability. Request viewable examples, keep the candidate record and resume assessment once the work is accessible.
KOL Operations
达人作品集链接打不开，品牌怎样补问又不丢掉候选？
区分链接、权限和播放问题，索取可查看的相关作品，再评估候选是否匹配。附补问邮件和 OneCrew 候选记录方法。
KOL Operations
Sent Extra Products? Confirm Whether Extra Content Is Included
Separate shipped products from agreed content. Define the added shots, discuss cost and timing, and confirm the updated scope before production.
KOL Operations
多寄了一套产品，就默认达人要多拍吗？
把寄样清单与拍摄清单分开，明确额外产品要展示什么，再确认费用、档期和交付。附新增内容请求邮件。